Should I Replace My Labels With Direct Box Printing?

Posted by Cecilia Barcenas on Feb 15, 2021 8:45:00 AM
Cecilia Barcenas
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Businesses are continuously finding ways to save money. Identifying these methods that allow you to save money and implement them throughout your business to really make a difference in your bottom line. Of course, deciding to use these money-saving measures might not always be an easy decision.

If you have looked at the numerous ways your company could save money, you have likely considered getting rid of label printing altogether and replacing it with direct box printing. This is a large change for product packaging and shouldn’t be an easy decision. Yet, asking yourself, “should I replace my labels with direct box printing,” might just be the best business move you make this year. Provided below is an insight as to why this might just be the cost saving measure you have been looking for.

Achieve the Same Goal

Basically, when producing a product, you have certain requirements and standards that you need to meet regarding packaging. For example, you will always need barcodes and data codes that are easily accessible and scannable. Whether you have label printed or print directly on the box, the same outcome is going to occur. So, truly, you aren’t changing up that much by making the transition to direct box printing.

Marketing and Branding

Building your brand and being able to market through the individual packaging of your product is important. You don’t want to lose that when moving away from the labels. But luckily, you don’t have to. Inkjet printers can still produce the image or logo that you want to display on the packaging. Though you might have to make some adjustments, such as switching the logo to all black, you will still be able to display the logo or image on the package itself, even if the colors have changed slightly.

Cost Effective

Purchasing marking and coding equipment that will allow you to print directly on cardboard packages is the way to go when considering price. You will not have to buy any additional products, such as the label material and colored ink, which will save you money. You will also be able to eliminate a step in the production line because you will no longer need a step for producing the label and applying it to the cardboard. You will be saving time and money by just applying the necessary information and branding materials directly onto the cardboard box packaging.

Asking yourself, “should I replace my labels with direct box printing,” will be one of the best questions you ever ask. Not only will it allow you to successfully produce high-quality product packaging, but it will allow you to save money as well. If you want to jump on the bandwagon and #Keepcodingsimple, call us today to get started on your search for the best marking and coding equipment!

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